Emporium Melbourne

The Emporium had its soft opening yesterday and most of the stores had their new store launch parties last night. I went in specifically for the Alannah Hill and the Superdry launch party. I also, obviously had a walk around and explored this new ‘reimagined’ space. It reminded me so much of Westfield in Sydney. And that’s a good thing because I love Westfield in Sydney. From what I can already see and what I have heard, Emporium contains not only a great selection of fashion stores, but also a great selection of places to eat, which is perfect because I do love good food just as much as I love shopping.

Only about half of the stores have been opened so far and the rest are expected to be opened in time for the official launch in August. I am really curious and super excited to see what the official launch will entail, especially since the creative director is Baz Luhrmann. I am really hoping for a Gatsby style party. What fun that would be.
40284036 4042 4044 4049

1. Celebrating the opening of the Alannah Hill store in style. Champagne, cupcakes and roses.

2. Gorgeous Alannah Hill employee and her amazing hairstyle. Now I want to go get a perm too.

3. I was admiring the painted roses on the wall the whole time I was in there, they definitely add to the stores ambience.

4. Roses, beautiful roses everywhere. I was lucky enough to get a perfect red rose in my gift bag.

5. The entrance, you can also see Fashion Hayley in the pic wearing that incredible Gorman raincoat that I wish I had bought.

4051 4053 4054 4056 40581. Just about to enter the fun Superdry launch party.

2. My beautiful friends Steph and Misha.

3. Cool light fixture in the middle of the store.

4. So many people and so many celebrities, I spotted the twins from My Kitchen Rules, Miss Australia, a guy from Big Brother, and I’m sure there were so many others.

5. Tunes by DJ Andy Murphy.

Fun! Fun! Fun!

Jx

Advertisements

3 thoughts

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s