Juliet Sulejmani | June 21, 2016
Last week, Tyler the Creator, who is well known as a rapper, songwriter and producer amongst an array of other things, presented his first ever fashion show for his brand ‘GOLF’. At the show, he also announced his new footwear line called ‘Golf Lefleur’, meaning Flower Boy.
This is the second show of it’s kind, the first being Kanye West’s presentation of his last Yeezy Season Collection, where the designer not only presents their collection, but also performs for their guests.
For both shows, I was sitting front row, watching from my iMac monitor.
Guys, girls, some models and some not and a couple of younger kids, all of various backgrounds, body shapes and sizes were used to walk, ride or skate down the runway, which was designed as a skate park. Tyler explains that he is not following any rules, hasn’t ever attended a fashion show, but just loves creating and making clothes, and after collaborating with other brands, such as Vans, etc., he decided that it was time for him start his own brand.
The show was fun, happy and colourful. The collection is inspired by flowers, sportswear, and by LA which is where he lives, which you can tell from the vibrancy and summer feel of his clothing.
Tyler announced that his shoe line is still in sample stages however everyone who had purchased a ticket to his show would receive a free pair of shoes by the end of the year. Tyler also released his new song titled ‘Ego’ which sounded to me quite similar to Kanye West’s song New Slaves, which obviously was on purpose and quite fitting. Kanye was there to support his friend, along with many other celebrities and musicians.
I think Tyler’s show and Kanye West’s show, are very important markers in fashion history, because what they are doing is very different to what already exists in the industry. At a typical fashion show the designer merely peeps out right at the end, and quickly disappears back behind the curtain, whereas in this case, the designers (Kanye and Tyler) are used to being on stage. They are performers and great entertainers, and naturally they are comfortable with being front and centre, so this adds something extra to the overall experience. These designers also have quite a lot of creative control and freedom over the entire show, and they use this power to bring the audience even deeper into their story.
It is also important to take note that the designers have had to push through many boundaries, be it their success in other areas which binds them to only that arena, or their race, which if you notice, their aren’t many African American designers in the fashion industry. Even the type of clothing they’re creating is different from how people expect rappers to dress.
Another difference with Tyler’s fashion collection is that unlike other shows, where you have to wait pretty much a whole year for it to be released, Tyler’s is already available for pre-order on his website www.golfwang.com.
I like that the overall theme within Tyler’s collection portrays inclusivity and the everyday person, there is no discrimination just a celebration of life and the things you love. I am excited to see how these new designers will help to shape the industry in the near future.